Politico calls him "The Prince of Cheese." The Wall Street Journal and the New Yorker love his story. He has become synonymous with artisan cheese and cheesemongering--the art of purveying cheese--which has, ahem, come of age in the 21st century. And despite his cheese royalty lineage--his grandfather was the importer for Dean and DeLuca and Zabar's--the embrace of "maker-to-monger" came after a long and twisty entrepreneurial journey.