The Six Words That Will Convince Me to Buy Your Product

The Six Words That Will Convince Me to Buy Your Product

When I was a teenager, I would regularly argue with my parents as Gen X teenagers were wont to do. My favorite thing to yell at the top of my lungs was, "You should stop saying should!" A couple of decades later, I felt a little vindicated by the perfectly titled book by Elle Luna, The Crossroads Between Should and Must: Find and Follow Your Passion. Ridding my vocabulary of the word "should" is a Herculean effort.

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